Feb 11
23
Some early results are in on YouTube TrueView video ads , the cost-per-view skippable ad model launched back in December. In a beta test conducted by one of the first TrueView advertisers — sports camera-maker GoPro — 35 percent of viewers who were served GoPro ads watched them in their entirety, according to a ClickZ report.
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35% of Viewers Watch Skippable YouTube TrueView Ads [Report]